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FirstPick
Inside a Southwest Michigan farm stand — heirloom tomatoes, peppers and squash on the table

SOUTHWEST MICHIGAN · NORTHWEST INDIANA · 90 MINUTES TO CHICAGO

The farm sells direct. Nobody takes a cut.

A free sell sheet any farm can download, fill in and publish — varieties, weights, prices, photos, phone number. Buyers order straight from the grower. No commission, no account, no middleman.

A small farm can grow anything. It cannot get a phone call from Chicago.

Ninety minutes separates some of the best growing ground in the country from one of the biggest food markets in the country, and almost nothing crosses that gap. A grower plants in April, guesses at demand, and finds out in September whether the guess was right. What does not sell goes to an auction floor at whatever the room pays that morning, or it rots in the row.

The buyers exist. Sauce makers, canners, co-packers, chefs and processors all want named-origin produce, and most of them cannot name a single farm within two hours of their kitchen. The demand is real, the supply is real, and there is no wire between them.

WHY THE BRIDGE NEVER GOT BUILT

  • Distributors require audits, insurance and barcodes most small farms do not have
  • Auctions clear volume but never ask a chef what he needs Thursday
  • Marketplace apps charge 15–30% and own the customer relationship
  • Farmers will not log into software, and every platform assumes they will
  • A grower with no route to the city has a distribution problem sold to him as a quality problem

WHAT THIS DOES INSTEAD

  • One file the farm owns outright — no login, no dashboard, no account to lose
  • Every price, photo and phone number belongs to the grower
  • Buyers order by phone or email, direct, the way the trade already works
  • Works on a barn QR code, a website, or an email attachment
  • Public domain, so it keeps working whether or not anyone maintains it
The length of a farm stand table, filled with the week's harvest

Everything on this table already exists. Only the road to the buyer is missing.

Four tools. All free. All yours.

Every one is a single file with no server, no build step and no dependency on anything that can be switched off.

Four steps and you are selling wholesale.

If you can edit a recipe card, you can do this. The whole sheet is one file, and the part you change is plain English near the bottom.

$0

What it costs, in full.

No paid tier, no commission, no transaction fee, no listing fee, no exclusivity and no contract. This is not a trial.

Free
The sell sheet, the template, the pricing tool and the directory. Forever, for anyone, in any region.
Free
Getting listed in the directory. No approval queue, and nobody pays to rank higher.
Free
Every sale you make. The order goes to your phone. The money goes to your bank. Nobody sits in between.
Optional
If it makes you money and you want the lights to stay on for the next farm, chip in. Nothing changes if you don't.

The files are public domain under CC0. Copy them, change them, rename them, run your own region, compete with this one. That is the point. A bridge only one person can maintain is not a bridge — it is a toll booth waiting to happen.

If this makes you money, keep it.

First Pick takes nothing out of any sale. There is no revenue model underneath this and no investor waiting to switch one on. It exists because the gap between a Michigan field and a Chicago kitchen should not be this hard to cross.

The only real cost is keeping the lights on — a domain, hosting, and the work of adding the next region. If a sheet earned you an order you would not otherwise have had, chipping in keeps it free for the farm after you.

WHAT CONTRIBUTIONS PAY FOR

  • Domain and hosting so the files stay reachable
  • Adding new regions and building out their directories
  • Keeping listings current — phone numbers and hours go stale fast
  • Printed sheets and QR placards for farms with no web presence

WHAT NOBODY GETS

  • A commission on any sale, ever
  • Equity, ownership, or a claim on any farm's business
  • Paid placement — nobody buys a better spot in the directory
  • Your customer list, your prices, or your contact data
  • A salary. This is not anyone's job.

Better idea: give it to a farm.

If you want the money to do more good, send it past us. Some growers in the directory take direct support — a tip jar, a prepaid share, a fund after a hailstorm takes a season out. A dollar to a farm goes further than a dollar to a server.

The part that matters is next season.

Selling this week's picking is triage. The real fix is a buyer who commits in February so the farm plants to a real order instead of a guess — guaranteed volume, locked price, harvested to the buyer's window. No spoilage, no scramble, nothing left over, and a floor under the grower before a dollar goes into seed.

The sell sheet has that request built in. Every buyer who opens one is a click away from asking for it. That is the bridge. Everything else is scaffolding.